Let’s talk about those little, sometimes hidden, opportunities to sprinkle your brand voice like hundreds and thousands on your ice cream. First, I’ll share some real-life examples. Then I’ll tell you how you can find your own opportunities to make your customer experience just that little bit more memorable and special.
Read MoreAs social media becomes more and more meh, newsletters are a brilliant alternative. Whilst I’m not claiming to be any kind of oracle, here are some things you should know before starting an email newsletter of your own.
Read MoreSo, you want to become a copywriter? Good choice! Here’s a list of the best tips and resources for new copywriters to help you build your portfolio, find your groove and land your first paying client.
Read MoreAs writers and creatives, we talk a lot about process: how we get from blank page to final version. I don’t know about you, but I never keep my first drafts. The quicker I can save over them, the better. Until now. I’ve decided to lift the hood and share a first draft to start a conversation about process and the hard work and value of what we do.
Read MoreThe dreaded writer’s block: it happens. And it doesn’t make you any less of a writer. The important thing is to have tricks to get you out of the funk. So here it is. A manual to hot-wire your creative engine. Next time you’re struggling to get the juices flowing, give one, some or all of these a try.
Read MoreAttending conferences thousands of miles away has been one of the few wins of C***D-19. So it was with pen in one hand, croissant in the other, I logged in for my first ever CopyCon. I came away with pages of notes, action points and ideas as well as a warm fuzzy glow for copywriting and copywriters. If you weren’t there or you want a refresher, I’ve distilled a full day of brilliance into four action points.
Read MoreWhat do you listen to while you write? Silence, ambient sounds or a bit of heavy metal? Find out how you can use music as a tool to help you write faster, calmer or more creatively.
Read MoreSo, here it is. After writing many hundreds of blog posts for my clients, I’m finally sitting down to write my own. I’ll be talking about writing. The people that do it, how we do it, why we do it, and the things that inspire me in the hope that they inspire, interest and maybe even guide you.
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