Rather than letting your brand values gather dust, why not use them to shape and inform your brand’s tone of voice?
Read MoreAs beauty brands, it can feel hypocritical to pedal products that ‘fix’ supposed ‘flaws’ while being age positive and body positive. How do you tell people they’re perfect as they are, while also suggesting they buy your face serum? Here I offer five ways to market your beauty brand with authenticity.
Read MoreThe UK gender pay gap means that for every £1 a man puts in the bank, women get just £0.82. Here’s how you can help close the gap in your industry.
Read MoreAttending conferences thousands of miles away has been one of the few wins of C***D-19. So it was with pen in one hand, croissant in the other, I logged in for my first ever CopyCon. I came away with pages of notes, action points and ideas as well as a warm fuzzy glow for copywriting and copywriters. If you weren’t there or you want a refresher, I’ve distilled a full day of brilliance into four action points.
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