Rather than letting your brand values gather dust, why not use them to shape and inform your brand’s tone of voice?
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As more consumers choose to shop ethically and sustainably, we as brands, copywriters and marketers have a golden opportunity to earn their trust and loyalty. How? By communicating our values and goals with simplicity and honesty.
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What do you listen to while you write? Silence, ambient sounds or a bit of heavy metal? Find out how you can use music as a tool to help you write faster, calmer or more creatively.
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