Client love
Testimonials
Find out what my recent clients had to say about their experience of working with me.
For more five-star reviews, visit my Google page.
To see the work itself, head to my copywriting portfolio.
“Before booking Sally for the first time, I had been a long time lurker. But when we needed a copywriter to support an important project, Sally was at the top of my list. And I’m so glad I contacted her!
Right from the start, Sally showed up organised, full of energy and good ideas. She’s “on it”, asks great questions and gets things done reliably to a high standard. Plus, she’s a copywriter with integrity who chooses techniques and strategies that take readers seriously, rather than manipulating them for short-term wins.
And – very important in our line of work – Sally’s not afraid to get involved with demanding briefs.
Whether it’s writing an engaging scientific case study, editing a long-form sales page for brand tone of voice, or helping to differentiate a complex B2B offering: Sally’s an enthusiastic team player I can count on.
Thanks Sally for adding your personality and pizzazz to our freelance collective – it’s always a joy working with you!”
“It’s been brilliant working with Sally over the last couple of months on a large-scale tone of voice project for one of our clients in the tech sector. Sally is a brilliant brand language consultant and strategist, and stakeholders have been really pleased with the outputs at every stage of the project. Sally has also led training sessions for the roll-out of the TOV, helping stakeholders understand the importance of language to brand and build their confidence in writing and communicating for business. Sally is responsive and reliable, her approach and project management is thorough and organised, and I’m very much looking forward to working with her on another project soon.”
“We have loved working with Sally. Not only is she very friendly, organised and professional, she completely understood our concerns with formulating our brand voice and has honestly put our minds to rest. She has exceeded our expectations and we couldn’t be happier.”
“Sally helped support Cripps Leadership Advisors on a key assignment throughout our rebranding. The level of quality was exceptional. Sally took the time to understand our industry in detail and provided us with the guidance and support we were seeking. I highly recommend her services.”
“Sally has a ‘can do attitude’, and is extremely conscientious in making sure everything is just right and what is needed.”
“Sally both interviews our clients and writes excellent case studies for us! She is always on top of her missions and communicates quickly and efficiently. Her writing style perfectly matches the tone of our brand, and she keeps it fun and professional as we asked her to. I highly recommend her services!”
“Sally is a brilliant copywriter and a fine human being. She brings energy, ideas, dedication and attention to detail. Delighted to have her as a Freelancer Magazine freelance writer. ”
“Sally fairly oozes writing talent! She is easy to work with, fun and open. I happily recommend her to anyone needing the highest quality writing.”
“Sally helped us with web copy and messaging. We had a lot of ideas about what we wanted to say but we weren’t quite able to express it. Her process of working was really effective in that she presented us with great questions to get all of our ideas down and then she worked her magic to find the right words with the right tone and personality. She is also a pleasure to work with and we have already been back to her to make some updates!”
“Teaching online can be tricky, even with a great group like my Berghs School of Communication students. But during her guest lecture on tone of voice, Sally brought incredibly warm and engaging energy. And her knowledge of the subject was clear. Her presentation was perfectly paced with lots of signposting. The imagery and examples she used were fresh and relevant. And she answered questions with patience, drawing on her own experience and empathising with those who spoke about theirs. I’d have her back to guest lecture any time!”
“Sally wrote the web content for my furniture business, Jott Studio. She was able to transform piles of sketchy notes into beautifully written, engaging copy with a clear on-brand message. I was reassured by the process Sally uses and found her professional, friendly and great to work with. I wouldn’t think twice about using her again.”
“What can I say - Sally nailed it! I commissioned Sally to help me get the ball rolling with my brand refresh. She created a brilliant tone of voice that encompassed everything I wanted to say. Her ability to capture a personality in a handful of words is exceptional. Hire this woman!”
“I recently worked with Sally to create the copy for my translation business website. I have been absolutely blown away by her services!
I was really struggling to find the words to talk about my business that still felt like me. I felt like Sally really understood my problem and helped me reach a great solution.
I chose to do the TOV call with Sally as part of my package (which I would really recommend if you’re looking to create web copy that really conveys your personality) because I wanted to find the right mix of friendly/conversational and professional. And I feel really confident that we’ve achieved that during our time working together.
Sally was super friendly and responded positively to my suggestions during the editing phases. I’m really pleased with my website copy and I can’t wait to publish it now! Thanks, Sally!”
“Sally has been a joy to work with as she is intelligent, curious and can convert ideas and thoughts into well crafted, exciting copy in a short time. Her videos are especially helpful in explaining her approach. Highly recommended and easy to work with.”
“I highly value five-star reviews as this is something I strive for within my business. I found Sally because of her reviews and from the start the communication has been excellent, professional and friendly. The writing was beautifully written, she did a fantastic job! I cannot recommend Sally enough. I am very grateful and happy.”
“Sally did a brilliant job turning my fairly mixed brief around and providing me with some fresh, exciting content to use on my website and marketing materials as a way to change the direction of my services. She was very open to all my requirements and delivered the new content fast and without fuss. Highly recommend if you’re looking for a copywriter that cares (and delivers!).”
“Sally is a delight to work with. She’s taken a difficult topic and written some great content for our website. We loved working with her to develop our organisation’s ‘tone of voice’ and feel our website now reflects us and our organisation.”
“I’m so lucky to have found Sally. She helped me find my voice and bring my business to life. Sally listens carefully, she’s helpful, thorough, understanding and such a lovely person. Sally pulled out all the stops for me and I’m delighted with the final result!”
“Finding Sally has been such a blessing for our company. She is highly skilled at what she does and on top of that fast and professional. She has been key in helping us maintain a consistent verbal identity and for that we are truly grateful. Would highly recommend to anyone looking for a copywriter.”
“It was a pleasure working with Sally! She delivered everything as asked, and within the time frame given. I really appreciated the efficiency in her way of working, as well as just being a lovely partner to check in with.
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“Sally helped me and my team with copy for a website re-design and I’m delighted with how the project turned out.
I found her process super helpful in guiding us through understanding our brand voice and identifying what we wanted to achieve. Her ability to simplify our goals into short and clear copy that retains the personality of our brand was terrific.
She’s always professional and quick to respond. I look forward to partnering with her again in the future!”
“It’s been an absolute pleasure working alongside Sally while launching and building Azneo. Her passionate and creative writing has helped us craft the website’s tone of voice and her enthusiasm and determination make her a fantastic freelance copywriter to work with.”
“Sally was able to draw ideas together from all my notes, scattered brain cells, short comments and paragraphs of babble. She then communicated them in a way that is efficient, clear and concise.
Sally was always polite and used tools to make sure that I understood changes and additions. I was never confused or unsure of the path we were taking.
I will request her service again, it’s five-star. Because who has money to burn on anything less?”
“Sally is an excellent content writer. Sally wrote over 25 articles for our B2B blog covering various tech and industry topics. Every article she wrote ranked highly for SEO purposes but was also succinct, informative and told a story. I would certainly recommend Sally as a content writer, she is efficient, professional and met every deadline.”
“Sally did a great job of capturing our content needs and provided a high-quality, well-researched article on eco-friendly packaging for ecommerce. She is delightfully easy to work with and I recommend her to any business looking for professional writing services.”
“Sally’s approach to every project we’ve worked on has been highly professional and incredibly detailed.
Besides simply being a pleasant person to collaborate with, Sally has always delivered great results that speak for themselves.”
“Before Sally, I was struggling to describe my goals and services. My homepage was bland and soulless. Sally managed to write perfect homepage copy to convert and get results. I now have a website that talks to clients the way I want and has a logical structure. Sally has been the perfect companion on this journey. I love the speed of her answers. I truly enjoyed the dynamic and will use her services again in the future! Highly recommend!”
“Friendly yet professional, well-spoken yet genuine, timely without being rushed, she created well-researched and highly-illuminating work for me that was unparalleled.
I can’t recommend her highly enough for any writing job you may have in mind. That is, of course, unless she’s currently working on something for me.”
“This was my second experience working with Sally. After she wrote the copy for my website, I approached her to write my professional bio. Once again, I highly recommend Sally. She’s not only talented but amazing to work with!”
“Sally is a joy to work with. Extremely talented, insightful, fast, and dependable. She is also a great listener and able to encapsulate ideas beautifully. Will definitely continue working with her. ”
“Sally is a joy to work with. Professional, punctual, attentive, accountable and creative. She ticks all the boxes as a team player who has our best interests at heart and consistently produces high-quality work.”