Hayley Dawson, freelance translator, subtitler and respeaker - Web copy
Hayley is a translator and subtitler. She also offers respeaking, a service I didn’t know existed until our collaboration. Respeakers create accurate subtitles of live events and broadcasts by listening to the original audio and repeating it into speech recognition software, verbalising punctuation and sounds.
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Hayley contacted me when she was struggling to find her voice in her web copy. She wanted to clearly explain her services in copy that flowed and had plenty of personality. Her goal was to raise her profile and grow her business.
We kicked off the project with a long chat over a cup of coffee. I asked Hayley lots of questions about herself, her business and her processes.
What was really interesting about Hayley’s web copy, is that we were often writing for an audience who may never have heard of respeaking. They know the problem they need to solve but not the name of the service that solves it. We had to be careful to take them with us on this journey, explaining the hows of the service as well as the whys.
Hayley’s web copy is considerate, clear and charismatic. Just like she is.
Since the site went live, she has received more enquiries as well as a tonne of compliments on the useful explanatory content.
See the full site here
“I’m so lucky to have found Sally. She helped me find my voice and bring my business to life. Sally listens carefully, she’s helpful, thorough, understanding and such a lovely person. Sally pulled out all the stops for me and I’m delighted with the final result!”
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