Azneo - Website copy and blog posts


As serendipitous meetings go, this one’s a doozy.

Whilst travelling in Tokyo, I updated my location on a job platform. I soon received a message from a new ethical e-commerce brand looking to commission a freelance fashion copywriter to craft a blog about the city. The post was a hit. The brand hired me on retainer for what would become almost two years of creative collaboration.

 

🎯

Our focus never changed: to share the brand’s ethical and sustainable values in a voice that felt approachable, relatable and never preachy.

✏️

As the fledgling business grew, so did my involvement in the copy. I crafted banner headings, social media copy and product descriptions that defined and strengthened the brand’s personality.

I oversaw the content calendar for the blog, pitching, researching and delivering warm and intelligent posts on topics relating to travel, eco-friendly fashion and yoga.

 
Botanical image of orange foliage with peach circle overlay and photo of Polina Valcheva
“It’s been an absolute pleasure working alongside Sally while launching and building Azneo. Her passionate and creative writing has helped us craft the website’s tone of voice and her enthusiasm and determination make her a fantastic freelance copywriter to work with. ”
— Polina Valcheva - Azneo
 
Screen capture of website copy for Azneo, luxury and pre-loved fashion. Image shows three sections of text with headings: ‘Fashion for our future’, ‘Style and substance’, and ‘Green is the new black’.
 
 
Screen capture of website banner for Azneo, luxury and pre-loved fashion. Image shows a pair of feet wearing slip-on backless mules. Banner reads: Soles with a sole. Shop now.
Clipping from Azneo luxury and pre-loved fashion website ‘About us’ page focusing on key messages of global artistry, fair trade and sustainable practices.
Clipping from Azneo luxury and pre-loved fashion website ‘Join us’ page. Shows an image of three people working together and an image of a person drinking coffee. Section headings read ‘Join us’ ‘Choose a better tomorrow today’
Product description copy for Azneo, a luxury and pre-loved fashion retailer. Example product is a green one-piece swimsuit made from recycled polyamide.
Product examples from Azneo, a luxury and pre-loved fashion retailer. Sustainable backpacks from Thailand and Handmade crossbody bags from bali.
Social media post for Azneo, a luxury and pre-loved fashion retailer. Image message reads: ‘5 ways pre-owned luxury will raise your fashion game’
Social media post written for Azneo, a luxury and pre-loved fashion retailer. Image message reads: ‘1. Quality. Buying certified pre-owned luxury means you will amass a collection of premium pieces that will last for many seasons to come’.
Social media post written for Azneo, a luxury and pre-loved fashion retailer. Image message reads: ‘2. Cost. By shopping luxury consignment, you have access to a treasure trove of incredible designers all at affordable prices.’
Social media post written for Azneo, a luxury and pre-loved fashion retailer. Image message reads: ‘3. Space. Studies show that we only wear 20% of what’s hanging in our closets. Why not put the remaining 80% back into circulation for another...
Social media post written for Azneo, a luxury and pre-loved fashion retailer. Image message reads: ‘4. Choice. When shopping online for consignment clothing, there’s something to suit every taste and every waist...
Social media post written for Azneo, a luxury and pre-loved fashion retailer. Image message reads: ‘5. Sustainable Style. It started with the influencers, and even now the British royalty is cottoning on...