Need a speaker for your event, podcast or panel?


 
Sally, a creative copywriter, stands wearing a red jumper against a peach background. She's smiling.

I’ve spent the last five years writing copy and brand messaging for businesses big and small. I have a Twitter following of around 4,000 and a monthly newsletter with around 400 subscribers, where I talk about brand voice and copywriting. You’ll also find me talking about the topic in panels, events, guest lectures, webinars and podcasts.


I’ve participated as a subject expert in events for Unilever, led interactive tone of voice webinars and training sessions for a number of clients, and guested on podcasts including 15 Minute Freelancer and Falling Off The Ladder. This year, I guest lectured on tone of voice for Berghs School of Communications.


Some topics I talk about

  • What is tone of voice and why does it matter

  • How to build brand messaging

  • How to make your web copy work harder

  • How to write about your brand’s sustainable or ethical progress (without getting the ick)

 
Orange autumn leaves with a turquoise circle overlay with an photo of Amanda Monfrooe

“Incredibly warm and engaging energy and her knowledge was clear”

Teaching online can be tricky, even with a great group like my Berghs School of Communication students. But during her guest lecture on tone of voice, Sally brought incredibly warm and engaging energy. And her knowledge of the subject was clear. Her presentation was perfectly paced with lots of signposting. The imagery and examples she used were fresh and relevant. And she answered questions with patience, drawing on her own experience and empathising with those who spoke about theirs. I'd have her back to guest lecture any time!

Amanda Monfrooe - Berghs School of Communication

To book me for your course, podcast, panel or event, get in touch.

 

 Podcasts

 
 

“I’ve been thinking of ways to make my business more ethical”

After listening to 15 Minute Freelancer, I’ve been thinking of tiny, manageable ways to make my business more ethical

Heidi Karino - transcreation specialist

“Fantastic listen”

Internet friends! Fantastic listen on the steps we can take to build greener, healthier, more socially responsible businesses.

Ed Callow - freelance creative copywriter

“Lots of food for thought”

Just heard you on the 15 Minute Freelancer podcast. Thank you for all your tips on making your business more sustainable. Inspiring! Lots of food for thought!

Sarah Leonie Lewis - graphic designer

 
 

Interviews